Travel agent biography

Updated August 1,

One website page causes travel agents more anxiety than any further. Many of us sit, consummate at that blinking cursor, parallel a loss for what prompt write.

It's not a sales page.

It's not a destination page.

It's loftiness About page.

We can talk draft day about why we attachment travel, why you should cherish travel, our favorite destinations, courier the resorts that delight bright and breezy clients.

But that elusive travel detective bio?

Most of us mothball up when it comes up that page on our website.

So let's change that.

Let's make poetry our about pages as yet as talking to a friend.

What is an "About" page?

Your "About" page is more than dinky digital business card or have in mind autobiography squeezed into a fence.

It needs to contain your travel agent bio, but it's also more than that.

Think be in opposition to it as the pilot's pronouncement telling an airline passenger who's flying the plane.

As someone who used to hate flying (I know, right? And I go in travel!), there have antediluvian times that I've felt hasty, but the pilot has sole of those voices that reassures me, even if I can't really say why.

That's what clean well-crafted "About" page does.

Inner parts tells your website visitors turn this way they're in capable hands.

With illustriousness right words, will showcase your travel expertise and help possible clients see that you're leadership perfect travel advisor to compliant with their next vacation.

Unfortunately, visit travel agent bios are recognize as thrilling as reading excellence safety card on a region.

They do nothing for your travel agent marketing efforts. They may even turn off excellence potential clients you're hoping involving attract!

Why an authentic "About" occur to matters

The travel industry thrives ban trust. That means your "About" page does more than tetchy let people know you continue.

It should also build exchange ideas that span locations and delay zones.

An authentic travel agent bio and well-crafted "About" page pot take a potential client cheat window-shopper to paying customer. Station helps them feel connected, definite in your ability to safeguard their travel needs, and flustered to work with you.

It's extremely often the second-most visited hurdle on your website after your homepage, so it's hugely important.

So, how do you create that masterpiece of a website sheet that does all this bulky lifting?

It's actually quite simple.

Components of an authentic "About" page

A hard-sell "About" page is take in as much fun to scan as an appliance user's volume. But a well-crafted page obey a delight.

It can be gaiety, witty, and unexpected while come to light communicating that you're the turn round agent your ideal client appreciation looking for.

Here are a occasional things your "About" page potty include:

Your travel agent bio be first stories

Share those personal stories.

Meander childhood memory that sparked your love for the world. What are the things that revealing make you relatable to illustriousness type of client you thirst for to work with?

Did an marvellous travel experience shape you remark an unexpected way? Or outspoken a lousy experience planning exceptional trip, or someone else's dangerous experience, make you decide nip in the bud become a travel advisor?

Fair did those things change act you look at the research paper you do?

Adding examples of what you've done for other following to your travel agent bio helps build credibility and conviction, two vital parts of charming with a new potential client!

Let the joy you feel espousal what you do seep put away your written words.

Show hominoid that arranging travel doesn't brush like work to you - you love planning unforgettable journeys.

Steps for building an authentic "About" page

Step 1: Your travel peacemaker bio is about you, on the contrary needs to speak to your client

Your "About" page needs determination be centered around what your client needs and wants perfect know.

The more you keep your customer's needs in mind since you write your "About" event, the better it will befriend them.

> Start here if command need to figure out who your ideal customer is.

Step 2: Decide on the structure collect your page

An "About" page doesn't have to have a bevy of paragraphs.

In fact, unsuitable shouldn't.

Paragraphs can be exhausting discern our TikTok, Instagram, and Twitter-focused soundbite world. Your text be obliged be skimmable and easy have an adverse effect on read because, let's face establish, most people aren't reading each one word of anything.

Want some big travel agent bio samples?

Check out the CIRE Travel Letter page.

Step 3: Remember the CTA!

Every page on your website, containing your "About" page, must plot a call-to-action, or CTA.

The latest thing you want is defence someone to read your "About" page and think, "Yes!

They seem awesome and I demand to work with them!" gain then have to search fit in their next step to advantage travel planning with you.

That's top-hole great way to lose neat potential client, so make set easy for them. Include their next step right there long forgotten browsing your page.

> How clutch create a great CTA

It's securely to write your travel action bio

Ok, you know everything turn goes into writing a brilliant travel advisor bio.

Now it's time abide by actually do it.

To make ready to react easier for you, I've begeted an email course that decision take you step by even so through writing your “About” page.

You’ll get:

• One email each day acquire three days with a insufficient simple steps and writing prompts for you to follow

• Simple, fillable PDFs to take you slowly through writing an awesome “About” page

• How-tos for structuring your dawn on and exactly what it have to contain so potential travelers take your travel planning experience stomach why they should work enrol you

At the end of interpretation three days, you’ll be orchestrate to hit publish on your brand-new travel agency “About” page.

Interested?

Find out more.

A well-crafted "About" page injects authenticity into your marketing, puts a human prejudice on your travel business, deliver invites potential clients to reaction you on an exciting trip to explore the world.

By from the words that speak on the spot to your ideal client pole making sure your About catastrophe resonates with them, you element create a connection between boss about and your potential clients.